Launch Video Glossary
Definitions of key terms in SaaS launch and short-form video marketing.
A
- Above the Fold
- The portion of a webpage or post visible without scrolling — the most valuable real estate for conversion.
B
- B-Roll
- Supplementary footage cut with the main video to add visual variety and context.
- Build in Public
- Sharing the product development process openly on social platforms to build an audience before launch.
C
- Caption
- Text displayed on screen during a video, used to convey information to viewers watching on mute.
- CTA (Call to Action)
- The specific action you ask the viewer to take at the end of a video or post.
D
- Demo Video
- A short video showing a product in use, focused on the core value or aha moment.
F
- Founder-Led Content
- Marketing content created by the founder featuring their personal voice, story, and perspective.
L
- Launch Angle
- The specific framing or story perspective chosen for a product launch video.
- Launch Day
- The coordinated 24-hour period when a founder executes all planned distribution activities simultaneously.
- Launch Hook
- The first 1–3 seconds of a short-form video designed to stop someone from scrolling.
- Launch Pack
- A complete set of launch assets for a product: videos, hooks, captions, and posting copy for every channel.
- Launch Sprint
- A concentrated 1–2 week period of coordinated launch activity across all distribution channels.
P
- Product Hunt Tagline
- The 60-character line under your product name on Product Hunt that determines click-through rate.
- Product-Led Growth
- A go-to-market strategy where the product itself is the primary driver of user acquisition and expansion.
S
- Screen Recording
- A video capture of what is happening on a computer screen, used for most SaaS demo videos.
- Short-Form Video
- Video content under 60–90 seconds designed for vertical, mobile-first platforms like TikTok, Reels, and Shorts.
- Social Proof
- Evidence that other people have used and found value in a product, used to build trust with potential users.
- Storyboard
- A scene-by-scene plan for a video, showing what appears on screen at each moment.
T
- Thumbnail
- The static image shown before a video plays, used on YouTube and as the cover for social posts.
V
- Voiceover
- Narration recorded separately from the video and added in post-production.