Build in Public

Build in public (BIP) is the practice of sharing your product development process openly and in real time — typically on X/Twitter, LinkedIn, or Indie Hackers. The audience accumulated during the build becomes the launch audience when the product ships.

Effective build-in-public content includes: specific decisions and reasoning, honest metrics (weekly numbers, MRR, user counts), problems encountered and how they were solved, technical discoveries, and product milestones.

The distribution advantage of BIP is conversion rate, not volume. An audience that has watched you build for weeks or months converts at significantly higher rates on launch day than cold traffic.

The common mistakes: posting generic updates ("working hard today"), not sharing numbers, and treating BIP as a marketing strategy rather than a genuine sharing of process. The best BIP accounts post specific things, share real numbers, and treat their audience as collaborators rather than spectators.