Use CasesTurn a Side Project Into a Launch

Turn a Side Project Into a Launch

Most side projects never get a real launch — they go live quietly and get zero traction. SoloMax gives your side project a proper launch: demo videos, Product Hunt content, and social posts that treat it like the real product it is.

Outcome

A launch that treats your side project as a real product — not a quiet release.

How it works

  1. 01

    Get the project to a launchable state

    A side project launch does not require a perfect product. It requires a working core feature, a clear use case, and a live URL.

  2. 02

    Paste the URL into SoloMax

    SoloMax identifies what problem the side project solves and who it is for — often more clearly than the founder can articulate after months of building.

  3. 03

    Get a launch pack sized for a side project

    Not a full enterprise product launch — a focused, authentic set of content that matches the stage of the product.

  4. 04

    Use the build-in-public frame

    Side project launches work best with founder-led content: "I built this in X days for Y reason." SoloMax helps structure the launch narrative around the origin story.

Frequently asked questions

How do you launch a side project without a marketing background?
Make a short demo video (30 seconds), post it on Product Hunt and X, and share it in 2–3 communities where your target user hangs out. The build-in-public format ("I built this in X days") works especially well for side projects.

Ready to launch?

Paste your product URL and join the early-access waitlist — free.

Get early access →