Tools›Launch Day Checklist

Launch Day Checklist

An interactive checklist covering pre-launch prep, day-of posting sequence, and post-launch follow-up — so nothing gets missed on your most important day.

0/34 done

3 weeks before

Core feature set complete and tested
Custom domain live with SSL
Open Graph tags set and tested
Analytics installed (GA4, Plausible, or similar)
Waitlist or signup form live if product is not ready

2 weeks before

Demo video recorded and edited (30–60 seconds)
Vertical crop (9:16) of demo video for TikTok/Reels/Shorts
Product Hunt listing drafted: tagline, description, gallery, maker comment
X/Twitter launch thread written (all tweets, not just the first)
LinkedIn post written
Email to list drafted (if applicable)

1 week before

Share a preview/teaser to warm up your audience
Ask 5–10 people to be ready to support on launch day
Final run-through of complete user flow: signup → core feature → success
Write and schedule the day-after follow-up post

Day before

Final review of all launch assets
Product Hunt listing scheduled for 12:01 AM PT
TikTok/Reels video uploaded as draft, ready to publish
All links in all posts verified
Alarm set for 12:01 AM PT

Launch day: morning

Product Hunt listing confirmed live at 12:01 AM PT
Notified close supporters (personal DMs, not blast)
Launch email sent to list
X/Twitter launch thread posted
LinkedIn post published (link in first comment)

Launch day: midday

TikTok video published
Instagram Reels published
Posted in communities (Indie Hackers, relevant subreddits)

Launch day: afternoon & evening

Replied to every comment, reply, and DM
Posted an update thread on X with early numbers
YouTube Shorts video published

Day after

Posted day-after debrief on X and LinkedIn
Sent "what happened" email to list
Compiled first-day feedback: top 3 themes

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