A Product Hunt launch video's job is simple: make a skimming visitor stop and understand your product in under 30 seconds. You can generate one directly from your product URL — the fastest path if you're launching this week — or build it manually. Here's what it needs and how to get it done.
What a PH launch video actually needs
- First 10 seconds: the problem and your product doing the one most impressive thing. Not a logo animation.
- Real interface: PH's audience is builders — they want to see the product, not stock footage.
- 30–60 seconds total, captions on (most viewers watch muted).
- A closing CTA that matches your listing's first comment.
Option 1 — Generate it from your URL (minutes)
SoloMax is built for exactly this: paste your live product URL, and it reads the page, extracts the product story, proposes launch angles, and produces a launch video with hooks, captions, and posting copy — including the PH-specific variant. Free for your first two launch videos, no card.
Pexo can also generate a launch-style video without footage, but you describe the product and direct the creative in chat yourself — it doesn't read your URL and find the angle for you (comparison).
Option 2 — Screen-record it (an afternoon)
Script 45 seconds (hook → problem → product in action → CTA), record your screen walking the core flow, caption it in CapCut or VEED, export 16:9 for the PH gallery. Solid choice if your UI demos well and you have the hours. Guide: how to launch a SaaS on Product Hunt.
Don't stop at the gallery video
The PH video is one asset in a launch that spans channels. The same product story should ship as vertical cuts for TikTok/Reels/Shorts and a hook thread for X on the same day — launch traffic compounds when every channel points at your listing. A URL-to-video pack gives you all of these variants at once; manually, budget another half day.
Launching this week? Paste your URL, get the pack, spend the saved hours on your first comment and hunter outreach — the parts a tool can't do for you.